The brand concept is, "Have a good time with Yama no Kotobuki".
According to company president Katayama, "Our sake will be with you for happy moments, good times, and to reward hard work".  Aiming to improve the environment through natural cultivation, they have contributed to regional revitalilzation with their Munakata Japanese Sake Project. Their "Yama no Kotobuki Mansaku", a sake limited to Fukuoka, is also popular.